About Market Craft

Market Craft is a single-player edutainment management sim where the player acts as a game developer marketing their game. The core gameplay loop revolves around managing a set of interconnected resources and Key Performance Indicators (KPIs) over a chosen timeline (6, 12, or 24 weeks).

Plan marketing actions under real constraints (budget & time), choose between DIY or outsourcing, watch KPIs move (wishlists, followers, email subs), react to random events, and answer marketing trivia to earn temporary buffs. It’s part tycoon/strategy, part quiz/trivia—designed to teach practical game-marketing concepts by playing.

Why you’ll love it

• Master the Indie Dev's Dilemma: Every choice is a meaningful trade-off. Do you spend your precious hours doing it yourself (DIY), or invest your limited cash to outsource it? Learn to balance your two most valuable resources: Time and Money.
• Discover Your Marketing Superpowers: Go beyond just running influencers and ads. See firsthand how a great store page (Market Fit) and a polished demo (Technical Quality) act as powerful multipliers, making every single marketing effort more effective.
• Simulate Real-World Campaigns: Execute a marketing strategy using tactics you've read about. Optimize your Steam capsule, write devlogs, survive the chaos of Steam Next Fest, pitch to journalists, and run targeted ad campaigns on platforms like TikTok and YouTube.
• Witness the Power of Synergy: Understand how a strong Reputation makes influencer outreach easier and how building a Community amplifies your organic reach. Nothing in marketing exists in a vacuum, and in MarketCraft, every piece connects.
• Test Your Knowledge: Solidify your learning with an expansive bank of over 170 trivia questions drawn from real-world marketing data and expert analysis. Answer correctly to earn powerful buffs and get an edge in your campaign.