Press

🚀 Glitch Launches the First AI Marketing Assistant Built for Indie Game Developers

Helping small teams turn wishlists into revenue — without ads, agencies, or publishers

April 19 2025 · New York, NY

Glitch, the AI‑powered marketing platform for indie game developers, is redefining how games find their audience — and stay profitable. In an industry where 9 out of 10 indie titles fail to make over $10k, Glitch gives small teams a fighting chance with an automated assistant that builds audiences, grows wishlists, and drives sales — all without paid ads or traditional publishers.

“Marketing is the #1 reason good games fail,” says Devin Dixon, founder & CEO of Glitch. “Most developers don’t have the time, money, or the training to market effectively. We built Glitch so indies can compete without spending $50K on an agency.”

💡 Built to Automate What Actually Works

  • • Achieved 500 wishlists per day post‑demo
  • • Cut CPW from $3.00 to $0.19
  • • Ranked in the top 3 % of Steam launches using only organic marketing
  • • Games are experiencing a 32% wishlist to sales conversion, higher than less than 10% normally seen

🛠 How It Works

AI Content Engine

Auto‑generates social posts, dev‑logs, and influencer outreach calendars.

Audience Builder

Tracks wishlist growth, retention, and engagement with smart insights.

Cross‑Promotion Network

Lets devs amplify each other’s reach—just like AAA publishers do.

🔥 A New Model: Revenue Before Launch

Glitch is piloting RevShare Model—instead of demanding a 15× return, we partner early and earn revenue as the game grows. It’s a model designed to de‑risk launches, not punish success.

🕹 Backed by Leading Accelerators

Glitch is supported by HustleFund, Visible Hands, and Techstars Tulsa, with indie studios already seeing measurable success.

"Glitch is doing for indie devs what HubSpot did for small businesses," says one early investor. "They're giving power back to creators who’ve been overlooked for too long."


Press & Media Contact

Devin Dixon — Founder & CEO
press@glitch.fun