Marketing a game is one of the toughest parts of game development, yet it’s essential. With over 15,000 games launching each year, standing out is a challenge. Traditional marketing approaches are time-consuming, cumbersome, and often leave developers feeling overwhelmed. At Glitch, we believe there’s a better way—one that’s easier, simpler, and more effective. Our innovative approach to game marketing unifies influencer outreach, community building, email engagement, playtesting, and showcases into a seamless "360° product." We empower you to connect meaningfully with your audience, creating lasting, positive outcomes for your game.
AAA games have always had an edge over indie games in marketing. However, with advancements in automation tools and distribution strategies, a knowledgeable indie developer—or even an informed solo developer—can achieve marketing success on par with AAA games. Glitch aims to educate and empower these developers to better succeed with their games.
If you’ve checked out our tools section, you’ll notice we offer a wealth of free resources on game marketing—more than any competitor. Why? First, we genuinely want to see you succeed. We believe knowledge shouldn’t be hoarded. Second, we want you to trust our expertise and our results, and working with us should feel natural, not forced. Third, we believe informed developers make better decisions about marketing, whether they choose to DIY or work with a partner. For us, it’s all about transparency, honesty, and putting your success first.
Techstars is the world's most active pre-seed investor having invested in more than 3,800 companies.
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Visible Hands is the most trusted platform for early-stage, underrepresented founders building high-growth startups.
Designed to help Black-led startups in Europe with up to $150K in capital, Google Cloud credits, and custom support from Google.